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Media Services:
All formats of Advertising - Print, Online and AV commercials:
We are associated with Chennai’s leading independent full service advertising agencies with wide capabilitiesand provide advertising, design,media planning and buying, market research, digital and public relations services to our clients.
Our strength is in considering every possible angle on the fresh ideas we conceive for our clients and before making recommendations, keeping an eye on the budget is our primary responsibility as well.
Effective ideas doesn't cost a fortune, as we sincerely believe and rely on conventional wisdom. We listen. We take time to understand theclients' business and goals.
And then we deliver in the most effective way using our wealth ofspecialist knowledge and experience.
Our work is characterized by a determination to achieve excellence in our mission: creating competitive advantages for our clients, enhancing brand values and enriching client equity.
By Constantly challenging our existing ways, thoughts, processes and systems and developing radical new ways, tools, processes and systems that show the way to our clients the importance of media in achieving their corporate goals and sensitizing media owners to advertisers' concerns and goals.
Media and advertising remain the one of the most significant methods to get in touch with the masses. However, to maximise the overall awareness about the company and its products or services, the advertising must be translated into local languages to reach the maximum number of target audience.
We have understood that marketing products and services is crucial for every business to develop. It’s the marketing collateral that forms the first impression on your company and services for potential clients. Hence, it becomes vital to make sure that the marketing and advertising translation is done by someone reliable. Whether it is just a line in your logo, a business card, flyer or a marketing brochure, you can trust us to provide complete accuracy and quality.
To have a better impact on the target audience, they have to be more focused on the message you want to deliver to your clients. We remain aware of distinction and variety that our media campaigns must have to create an impression across different cultures to cater to a wider range of audience and achieve bigger role in the industry by allowing them to communicate their products, services, strategies, and ideas to the people/group of other culture or nationality.
Print Media Advertising is at an interesting crossroad in its lifetime. On the one hand, it has its loyalists, and, on the other hand, the threatening sword of Digital Media hangs atop. In such a scenario, it is imperative for it to be nothing less than an eye-stopper, the precise brew to keep it crisp and desirable.We are simple, to-the-point and amazingly effective, thereby giving you maximum bang for the money spent on a Print Advertisement.
Our Ad - Film Production team is committed to attain the highest standards of creativity and production quality. By engaging an experienced expert team, with great production quality, fine scripts and superb directorial skills make our corporate films do the trick for your brand by gluing the target audience to its seats as well as disseminating information critical to your business goals.
Event Management:
Your brand needs to find your consumer and not the other way around. We complete the communication cycle by taking your product to the streets, directly to the target segment coming up with foot-stopping ideas and creating a memorable experience for a brand awareness and ensuring the brand loyalty holds hand with the projected sales run is our primary focus in any event hosted for you.
Online Marketing
All of us are living two-lives in today’s age; one in the real world and the other in the virtual world. As an allied partner of a successful Online Advertising Agency, we’ve got a keen grasp of the diamond mine that the Digital World is and the magical wonders that it can work for our clients.
Social Media Agency
Facebook, Twitter, Google+, Linkedin or other social media platforms that come in the near future have become part of life every day in this world and it is extremely vital that brands use these virtual social spaces to connect with their audience.
With all the tools at your disposal, you may venture into trying it for yourself. But of course,managing your brand’s social media presence would require you to dedicate a lot of time and energy in order to create a relationship with your target audienceand this is where we come in.
What Makes Us Special?
1. We understand your business and customers
In the social media brief, we aim to get the complete picture about your brand. We understand and gather information about your business to put ourselves in your position to learn how you would want your brand to be perceived and understood by the target audience.
2. Experience counts –always:
It’s been three years and we are up to date with the latest news in the social media sphere. Our expertise ranges from corporate promotions to Movie promotions, we have gone through them so you can be confident that your brand is in safe hands.
3. Priced Right:
Ourbudget estimates the actual needs for a social media positioning that best fit your brand identity. We charge not just for the time invested online, however the impact created offline after a campaign.
Our Services include:
1. Social Media Brand Strategy and Roadmap
2. Social Media Optimization
3. Online Community Building
4. Social Media Campaigns
STRATEGIC MEDIA PLANNING
1. Seasonal Media Campaign Planning
We set media objectives that best reflect the category and brand requirements for every quarter, considering the best possible sales turn. We insist on using existing research data / supplement with our own analysis, as it is a benchmark against competition and visible / successful brands that target the same consumer.
2. Annual Media Plans
We develop annual media strategy for each individual brand and for company as a whole, based on marketing / advertising objectives. Based on that, we recommend the ideal budget to achieve these objectives, the right media-mix and weights by media, vehicle mix, scheduling strategies.
3. Monthly Media Plans
We conceptualize monthly plans and flag off variances if any, from seasonal and annual plans. Feedback from monthly plans are factored into the planning cycle, to safeguard against dynamics of the media-marketplace
4. Competitor Analysis
Periodical /Monthly analysis on an existing / upcoming competition's media activities and their effect on our brands.
5. Audience Response Analysis
A periodical analysis on the target audiences' media consumption habits is done by analyzing the TRP ratings, based on which, we provide recommendations for a change or revised strategy in Annual, Seasonal and monthly media strategy to ensure that our campaigns are effective and result assured.
6. Media Research
We provide strategic recommendations based on the sales data after a monthly campaign’s completion and about how media theory and findings should direct media choices and planning decisions for the brands and the company.
Analysis of specific satellite or local channels/ target markets/ appropriate media is undertaken from time to time and recommendations are fed into planning / buying preferred slot related process.
